I had the pleasure of speaking about user research and social trends at the STC India, UX Conference. Here are the video of the event.
Social trends and innovation
Talk about the 3 types of trends that are Global trends, Consumer trends and Industry trends. Patrick Founder of Kovent.com explain how to utilize these trends to create new business design models. Social trends implemented in business design insure an optimal user experience and consumer satisfaction.
Presented by Patrick Roupin Founder of Kovent at the STC India - UX Conference held at Welingkar Institute of Management and Research in Bangalore.
User behavior Vs. User attitude in user research practice
How user research can be utilized to generate actionable design insights for business design innovation in emerging market. Kovent's business design methodology is presented in 3 fundamental steps of business generation.
Effective user research in emerging market
User research is part of Kovent's business design methodology for innovation in emerging market. In this video you ll find an overview of user research techniques and consumer segmentation mapping. Presented by Patrick Roupin Founder of Kovent at the STC India - UX Conference held at Welingkar Institute of Management and Research in Bangalore.
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